Sale Character is a play on words: we sell glyphs, and we also design fonts with personality. In French, sale caractère means a bad temper, but for us it’s simply about being unapologetically honest. We think type should have presence; it should provoke, charm, or challenge.

❝Fontz Wit Attitudes❞ isn’t just a tagline; it’s our manifesto. Each typeface we release carries its own distinct vibe, shaped by the details: stylistic sets, swashes, ligatures, symbols & more. These features let you shift moods, tones, and voices to fit your message. Every design is crafted with care, precision, and a healthy dose of rebellion. Because type should have as much attitude as the words it sets.

Our journey is built on years of experience, combined with a passion for experimentation. In 2020, that dedication earned us a Swiss Design Award, a milestone that keeps us pushing further. Because for us, precision and personality aren’t opposites. They’re the whole point.

In addition to creating the fonts in our retail library, our practice is rooted in research, experimentation, and collaboration. Our services include Custom Font Design, Font Modification & Multi-Script Extensions of our Catalogue, Lettering and Brand Marks, plus Consulting. Reach out to us for more information.