Privacy Policy of Sale Character
Last Update: 01.01.2026

Information We Collect

We only collect personal data that is necessary for the services we provide.

• Personal Details: First Name, Last Name
• Company Information: Company Name, VAT number
• Contact Details: Email Address, Phone Number
• Billing & Licensing Information: Billing and Licensing Address, Country, City

We collect this information only when you:

• Purchase a typeface license
• Subscribe to our newsletter
• Download trial fonts

How We Collect Data

We collect your data directly from you when you interact with our website, through:

• Purchase forms via Stripe (payment processor)
• Newsletter subscription forms via Infomaniak
• Trial font download forms

We also use Umami for website analytics, which collects anonymous usage data. We do not use cookies to track personal behavior outside of your direct interactions.

How We Use Your Data

We use your personal data for the following purposes:

• Processing Purchases: To issue invoices, manage licenses, and provide customer support.
• Communication: To send newsletters, updates, or respond to your inquiries.
• Legal Compliance: To comply with Swiss law, tax, and accounting regulations.
• Website Analytics: To improve our website and services using aggregated and anonymized data from Umami.

We do not sell or share your personal data with third parties for marketing purposes.

Third-Party Services

Some of our services involve third-party providers. These services operate under their own privacy policies:

• Infomaniak–Newsletter service: Privacy Policy
  When you subscribe to our newsletter, your name and email address are shared with Infomaniak so they can deliver the newsletter.
• Stripe–Payment processing: Privacy Policy
  Stripe may set cookies such as __stripe_mid and __stripe_sid to securely process payments and prevent fraud. These cookies are necessary for the payment process.
• Umami–Website analytics: Privacy Policy
  Umami collects anonymous, aggregated data only, which helps us understand how visitors use our website and allows us to improve our services. No personal information is collected or shared.

We recommend reviewing these policies for details on how they handle your data.

Legal Basis for Processing (GDPR)

When processing personal data, our legal basis includes:

• Performance of a contract (purchase of licenses)
• Consent (newsletter subscription)
• Legitimate interests (improving our website and services)
• Compliance with legal obligations (taxes, accounting, licensing)

Data Retention

We retain your personal data only as long as necessary for the purposes described above or to comply with legal obligations. Specifically:

• Billing and license information: 10 years (Swiss law requirement)
• Newsletter subscription data: Until you unsubscribe
• Trial font download data: 3 years

Your Rights

Depending on your jurisdiction, you may have the right to:

• Access your personal data
• Correct inaccuracies in your personal data
• Request deletion of your personal data (subject to legal retention obligations)
• Withdraw consent where processing is based on consent
• Object to processing based on legitimate interests
• Request data portability

For EU residents, you can also contact your local data protection authority.

For California residents (CCPA), you have the right to request:

• Disclosure of the categories of personal data collected
• Deletion of your personal data
• Opt-out of the sale of personal data (we do not sell your data)

Children’s Privacy

Our website and services are not intended for children under 13 (or the relevant age in your jurisdiction). We do not knowingly collect personal data from children.

Security

We implement reasonable technical and organizational measures to protect your personal data against unauthorized access, disclosure, alteration, or destruction.

Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website. We recommend reviewing it periodically.

Contact Us

For questions about this Privacy Policy or our data practices, please contact:

BL & DM Partnership SNC
Rue des Echelettes 9
1004 Lausanne, Switzerland
support@salecharacter.com